VALERYA KANONOV | VALLTASY

Press & Publications

I’m Valerya, the designer and dreamer behind Valltasy. I hand-make colorful gemstone jewelry in my studio in Los Angeles, every single piece, from solid gold necklaces to gemstone bracelets and earrings. I’ve been lucky enough to share my story in several magazines and publications, talking about how I went from being a CPA to following my heart and doing what I love most: creating jewelry that makes people happy.

“My mission is to bring happiness into this world through my jewelry designs.”

AS SEEN IN

Voyage LA  ·  Canvas Rebel  ·  Bold Journey  ·  Shoutout LA

100K+

Followers

6

Press Features

3,000+

Happy Customers

2015

Handcrafting Since

FEATURED INTERVIEWS

The Stories Behind Valltasy

In these interviews I talk about what it’s really like running a one-woman jewelry business. The excitement of picking out gemstones, the long hours at my workbench, and why I truly believe that a beautiful piece of jewelry can brighten your whole day. If you’ve ever been curious about the person behind your Valltasy piece, these are for you 🙂

VOYAGE LA · 2025

Life, Values & Legacy

I talk about my morning routine, working with gemstones in my studio, and how I’m teaching myself metalsmithing so I can create even bolder designs in solid gold.

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VOYAGE LA · DEC 2024

Conversations with Valerya

From dreaming about jewelry as a kid to building a community of over 100,000. I share the real highs and lows of growing Valltasy on my own, and what keeps me going every day.

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SHOUTOUT LA · JUN 2024

The Habits Behind Success

I share the daily habits that help me stay creative and keep growing, from my obsession with quality to the friendships I’ve built with so many of my customers over the years.

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BOLD JOURNEY · APR 2024

Finding Purpose Through Color

This one is about how I found my purpose through color and gemstones, why different colors make us feel different things, and how that became the foundation of everything I create at Valltasy.

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CANVAS REBEL · APR 2024

The Courage to Follow Your Heart

I talk about walking away from my CPA career to chase a dream that wouldn’t let me go. It was scary, but it was the best decision I ever made.

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VOYAGE LA · FEB 2024

Rising Star in the Jewelry World

This is where it all started. I share the story of a sapphire necklace that changed everything for me, and how Valltasy was born from that one moment.

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Meet Valerya

ABOUT THE DESIGNER

Meet Valerya

My name is Valerya and I’m the person behind every Valltasy piece. I design, I photograph, I pack, I do it all from my little studio in Los Angeles. I taught myself everything along the way, and I put so much love into every gemstone necklace, bracelet, and pair of earrings I make. When you wear Valltasy, I hope you feel that love.

Read My Story

LOVED BY CUSTOMERS

What My Customers Say

The magazines asked me what I’m most proud of, and the answer is always the same: my customers. So many of you have become real friends over the years. You share your stories with me, you celebrate milestones with Valltasy pieces, and your messages honestly make my day, every single day.

EXPLORE THE COLLECTION

Best Sellers

These are some of the pieces my customers keep coming back for. The same designs I talk about in my interviews, the ones I pour hours into at my workbench. If you’re reading about Valltasy for the first time, this is a great place to start.

PRESS INQUIRIES

Want to Feature Valltasy?

I love connecting with writers and editors. If you’d like to feature Valltasy or interview me about my work, I’d be happy to chat.

Get in Touch

Join My Community on Instagram

I love connecting with my community through daily posts and stories, sharing my creative process, sneak peeks into new collections, and the colorful world of gemstones that inspires me every day. You’ll find behind-the-scenes videos from my studio, close-up shots of new pieces fresh off my workbench, gemstone education, styling tips, and the occasional sunset that inspires a new color palette. Join over 100,000 followers at @valltasy for a wonderful journey of color, energy, and fulfillment!

Instagram Image 1
The Sunset Queen Bracelet is almost sold out… and it might be the last time you see it 🥰❤️ When you fall in love with Labradorite, don’t resist it… just trust your intuit that it’s going to be the most gorgeous bracelet on your wrist, one you’ll keep staring at day and night 🤩
Instagram Image 2
🌅 The Sunset Queen Collection has arrived ✨ Glowing Labradorites in shades of soft green, aqua and golden… each one catching the light in its own magical way 💜💜💜 I’ve just added the new pieces! 🤩 💫
Instagram Image 3
💙🩵💚💛 How can a stone look this alive? 😳😍 Turn it slightly… and the colors change! Blue. Green. Gold. Light dancing inside. This is Labradorite at its absolute best ✨ And I’m completely obsessed 😍. Arriving tomorrow to the website 🫶🏻❤️
Instagram Image 4
Which clasp is your favorite? 💘 Clasps are a big and important part of any jewelry you’ll wear: necklaces, chains, bracelets... And of course choice is a great thing, but first you need to know what to expect from each type, right? 🤓 💡 So in this reel I’m comparing the clasps I’m using in my jewelry designs: 🩷 HOOK Clasp - my favorite clasp nowadays due to endless advantages: • Large and visually very pretty • More 14K Gold in the piece • Super easy to open/close • Very safe (despite your fear, it CANNOT get out of the loop) 🩷 LOBSTER Clasp - the most classic clasp: • Small and delicate • Extra safe due to the absolute closure • May be hard to use on bracelets, you might need extra hand to help you close it 🩷 MAGNETIC Clasp - mostly for bracelets: • The smallest clasp • Almost unvisible in the jewel • Takes less space on the wrist, which means more gems will be used instead • Efortless to open/close • Very strong magnet, but still need to be careful not to pull on it So, Which clasp is your favorite? 💘